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Fuse was a brand of chocolate bar manufactured by Cadbury in the United Kingdom. The product was unusual for being a solid bar of chocolate containing suspended within it nuts, raisins, crisp cereal and fudge pieces〔(Cadbury.co.uk case study - product development ), undated, accessed 9 July 2007〕 rather than having these ingredients simply coated with chocolate. The bar tested very well in research, with 82% rating it as excellent or very good and 83% proposing to purchase it regularly.〔 ''Fuse'' was the subject of a large marketing campaign leading to a national rollout of the product on ''"FuseDay"'' - Tuesday 24 September 1996.〔(Cadbury.co.uk case study - launch strategy ), undated, accessed 9 July 2007〕 The unusually large marketing campaign was the subject of a documentary by TV Choice Ltd - The Marketing Mix at Cadbury's (1998).〔(www.tvchoice.uk.com ), undated, accessed 9 July 2007〕 Forty million ''Fuse'' bars were sold in the first week of release.〔 The brand was discontinued in 2006. As of early 2010, there are various campaigns in progress to see its return to the shelves. In October 2015, Cadbury launched a Twitter campaign, #CadburyCraveyard, where fans could tweet the hashtag or comment on a qualifying Facebook post for which chocolate bar, out of Fuse or Marble, they wanted to resurrect for Halloween. The bar that proved to be most popular was Fuse, and it was then recreated using the same recipe and ingredients and distributed to 100 randomly selected winners. == References == 〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Fuse (chocolate bar)」の詳細全文を読む スポンサード リンク
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